The Marketing, Communications and Public Relations Specialist participates in the implementation of promotional ideas and activities in support of a comprehensive marketing, communications and/or public relations plan to publicize and promote DUHS activities, programs and growth for general and specialized audiences.
Duties and Responsibilities of this Level
Assist in the preparation of internal promotional publications to include planning articles, editing copy to conform to proper grammatical style, and supervising the printing and distribution of publications.
Conduct interviews, and research and write news releases, articles, and feature stories promoting DUHS activities and programs.
Maintain interface with departmental personnel to elicit news and promotional items of interest and to compile information concerning the calendar of events.
Answer requests for information and articles concerning activities within DUHS from local and national sources.
Participate in corporate communication strategy, planning and implementation.
Write, produce and distribute communication tools.
Provide communication support for special events and health system initiatives.
Monitor and evaluate communication effectiveness, investigate trends, and recommend and implement modifications to improve communications.
Assist in the coordination of marketing and public relations projects.
Participate as a marketing representative in various internal communications/marketing initiatives and seek opportunities to apply marketing principles and tactics to support these initiatives.
Write, edit and coordinate assigned marketing tactics including brochures, on hold messaging, promotional materials and products.
Participate in the execution of collateral marketing materials production and specific service line marketing activities.
Assist in the logistics and processing of print and broadcast advertising placements.
Develop, edit and maintain assigned DUHS web pages.
Monitor DUHS social media sites and tools and maintain an interactive and informative flow of content with patients and consumers who participate in those forums.
Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations or conclusions.
Assist with media relations activities for DUHS, including coordination of interviews and implementation of proactive media relations.
Perform other related duties incidental to the work described herein.
Required Qualifications at this Level
Education: Bachelor's degree in Marketing, Journalism, Business, or related field is required.
Experience: One year of directly related experience is required.
Preferred Experience: 3-5 years of directly related experience in health care or technology.
Degrees, Licensure, and/or Certification:
Knowledge, Skills, and Abilities
Strong writing and design skills, understanding and ability to interface with websites, social media tools and other technologies, understanding of advertising and principles of marketing.
Strong communication skills (written and verbal)
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
As a world-class academic and health care system, Duke Health strives to transform medicine and health locally and globally through innovative scientific research, rapid translation of breakthrough discoveries, educating future clinical and scientific leaders, advocating and practicing evidence-based medicine to improve community health, and leading efforts to eliminate health inequalities.